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A colorful, sometimes slightly grotesque, new cultural phenomenon. |
(April 17, 2014) I dove into the delicious waters of the e-cigarette tsunami as a journalistic endeavor, and unexpectedly became a participant, not merely a detached, note-taking observer. Oh, those tasty treats!
Like everything I do, I did it to death -- and now I'm through. But it was a great ride. I briefly became a breakout starlet on Spinfuel magazine's news blog, as my
stories reached number ten, seven, four and one, out of hundreds of fine
articles. I kind of felt like a spokesmodel -- quite a thrill at my age -- although I wish I could have been spotlighting animal rights, class warfare or ongoing racial discrimination, rather than the charming but relatively trivial "art of vaping." In any case, it was an excellent adventure. It remains for me a provocative topic on many levels: cultural, political, scientific, technological and entrepreneurial.
The media will be covering the e-cigarette issue relentlessly for the foreseeable future. Lots of people have opinions, some of them reasonable.